SAS成功案例-SM Marketing Convergence Inc. (SM-MCI)

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SM- MCI Logo

“We have always regarded SAS as a valuable business partner with the dedication and support shown us over the years. We’re delighted that SAS continues to be ever-mindful of our needs and commits these into the development of new technologies in analytics.”

        Baldwin C. Golangco, SM-MCI President and Chief Executive Officer


SM Marketing Convergence Inc. (SM-MCI):管理菲律賓其中一個規模最大的顧客忠誠度計劃

商業挑戰
  • SM- MCI需要一個強大的商業智能解決方案,除了提供數據視覺化和與報表,還要能洞察客戶大數據發現價值。
解決方案
  • SAS® Visual Analytics (VA)
建置效益
  • 能夠深入了解客戶的購買模式和趨勢。
  • 精準行銷而擴展市場,在獲得新顧客同時並確保盈利銷售機會。